Product Photography

Product photography falls into two broad categories: Styled and Unstyled.

The former involves displaying the product against an interesting background and using complementary props to make the image more desirable. The latter shows the product against a plain background isolated with no distractions.

Styled product shots best find their place in advertising (print and television, billboards, etc), product packaging, and editorial reviews. Unstyled shots have become quite popular in e-commerce as a basis for infographics. To illustrate:

The same image can be used many times to show dimensions, recommended uses, or any other attribute that can be expounded upon using text over the photo.

The critical thing that sets professional product photography apart is the lighting. Contact us today about your Product photography needs. See the difference!

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